sam@samcomms.co

Fractional comms & PR — indie production companies

Your Story Told Properly.

Ten years running comms for Passion Pictures Group — animation, live action and unscripted factual. Top-tier press, festival campaigns, crisis counsel, and the relationships that make broadcasters and journalists pick up the phone. Now available 1–2 days a week.

Get in touch → Retainer model · hybrid or on-site

Coverage landed for Passion Pictures Group & portfolio companies

Sam Gray, comms and PR consultant
10 years
in the game

About

A decade inside one of the world's most decorated indie production groups.

I'm currently Head of Comms (Group) at Passion Pictures — a role that grew organically over ten years, from running publicity for a single animation studio into leading comms across a group spanning animation, live action and unscripted factual.

Day to day, that means corporate and trade publicity, managing relationships with consumer PRs, and working closely with broadcaster comms teams to make sure our companies get proper credit as producers. I run festival and awards strategy, social and website strategy, events, internal comms, and I'm the first call when something needs careful crisis handling.

I'm staying on 3 days a week in the unscripted business — which is exactly why I have 1–2 days a week free for a production company that wants senior comms counsel without a full-time hire.

10
Years leading comms for Passion Pictures Group
3
Major festivals run — Annecy, Sheffield DocFest, Manchester Animation Festival
100Ks
Social following growth delivered across group channels
5+
Top-tier titles covering the work: Variety, Deadline, Rolling Stone, The Guardian, The Times

What I offer

Three ways to bring me in.

Most companies start with the retainer. Some bring me in around a specific festival or awards push, or to build out a brand that doesn't have much of a public profile yet. All three can flex around 1–2 days a week.

Retainer

Fractional Head of Comms

Ongoing strategic counsel — corporate and trade PR, broadcaster relationships, crisis comms advisory, and comms strategy across the business. The core offer, for companies that want senior-level counsel without a full-time hire.

Project

Festival & Awards Strategy

Planning and running strategy for festivals and awards campaigns — from Annecy-scale activations to a tightly-run Sheffield DocFest presence. Ideal for companies who need me hard around specific moments in the calendar.

Growth

Brand & Channel Growth

Press coverage strategy, social channel growth, and website oversight — for companies building a public profile from a lower base and wanting a clear, consistent voice.

The offer

Straightforward terms, built for 1–2 days a week.

I keep this simple on purpose — no lengthy onboarding, no jargon. A short call to understand what you need, then a retainer that flexes with your calendar. I currently split my time 3 days a week in unscripted at Passion Pictures Group, so I'm selective about who I take on for the remaining days — which keeps the work focused for both of us.

Day rate
£300
Availability
1–2 days / week
Structure
Monthly retainer, preferred
Location
Remote, hybrid, or London office

Get in touch

Let's talk about your story.

sam@samcomms.co

Usually replies within a day or two.